2013 Ford C-Max Hybrid Priced at $26,790, $520 Less than 2012 Toyota Prius v

The Prius V will actually have some competition?It will be interesting to see if the MPG numbers will be competitive...doubt it though.
http://wot.motortrend.com/2013-ford-c-max-hybrid-at-26790-520-less-than-2012-toyota-prius-v-206431.html